This post is in partnership with Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson. All thoughts and opinions are my own.
The online business world is always moving, changing, and evolving by the second. Getting your hands on a resource that isn’t out of date can be difficult if not downright impossible. This is why Russell Brunson’s new book- Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers was so refreshing.
Not only did Russell breakdown specifics on strategies for popular platforms like Google, Instagram, Facebook, and YouTube but he also laid out strategies that could be adjusted and utilized on every other platform that exists today or will exist in the future. The book was jam-packed with amazing AHA! moments that I found myself glued to the pages for a whole weekend dog-earring page after page until before I knew it I had read it cover to cover.
While I don’t want to spoil the whole book for you- because you should read it yourself, grab a free copy right here– I do want to share a few of the strategies that I am putting into action ASAP on my blog and social media pages.
New to Russell Brunson’s work? Russell Brunson is a Best-Selling Author & CEO of $100M software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, and popularized the concept of sales funnels. He clearly knows what he is talking about when it comes to building a brand.
The Dream 100 Concept
One of the biggest problems entrepreneurs face isn’t the creation of their amazing product or service; it’s getting their future customers to discover that they even exist. In fact, tens of thousands of businesses each year start & fail each year because entrepreneurs underestimate the importance or simply lack this essential skill: the art and science of getting customers to find them.
In Traffic Secrets, Russell Brunson breaks down the exact strategies his team used when growing Click Funnels. The information is straight-forward and easy to understand allowing you to simply plug in your business and go!
Part of this strategy is the Dream 100 Concept. Now this concept wasn’t new to me. I had learned it years ago from Chet Holmes but this strategy is one that helped me build several successful startups so I am a big fan.
Chet’s Dream 100 was referring to your top 100 ideal customers. Since some businesses don’t revolve around huge accounts Russell took this up a notch and his Dream 100 refers to the 100 people in your space that already have the ears, eyes, and hearts of your Dream Clients.
Brunson says that if you follow your Dream 100 closely and work your way into having a relationship with them you will be able to tap into their audiences and build an audience through earned and purchased marketing strategies. He gives examples in his book Traffic Secrets. Get your free copy here.
Create vs Consume
One of the biggest AHA! moments I had while reading Russell Brunson’s Traffic Secrets was his strategy around social media. Brunson basically said you are either a creator or a consumer. He actually suggests unfollowing everyone EXCEPT your DREAM 100.
This allows you to closely watch your Dream 100 and figure out through growth hacking how they are using the platforms in a way that works to gain the attention of the audience you want.
Then you simply create your own content based on your findings so you can beat the algorithm too.
Importance of Owned Traffic
Another lesson I learned was the overall importance of owned traffic. In Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, entrepreneur Russell Brunson reveals three types of traffic all business owners need, and that is earned, paid and owned.
Beyond the importance of diversifying your traffic through various channels, he discusses the need to move all traffic into owned traffic. The reason this is vitally important is that any traffic you do not own, Brunson says you are renting and it could essentially be taken away from you overnight. This could be a social platform that could be gone tomorrow or make an algorithm change that disconnects you from the audience you worked tirelessly to build. Or it could be another Google algorithm change that dramatically decreases page views in a snap.
Conclusion
Whether you are a seasoned business owner or a brand new entrepreneur Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson is a must-read in my opinion. You can grab your FREE copy right here and begin implementing these strategies (plus many more) in your business.
This post is in partnership with Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson. All thoughts and opinions are my own.
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