Let’s be honest, as a blogger/influencer, there really isn’t enough time in the day to share all your content across every social media platform. I looked at all the social media landscaped and decided on focusing on only a few. Having a solid Pinterest strategy was top on my list. Why? because it turns out Pinterest drives 90% of page views that come from social shares. Even though I have 127k Instagram followers and only 12k in Pinterest, Pinterest blows everyone out of the water when it comes to driving traffic to your site. So, that being said I came up with a simple and most important time-saving Pinterest strategy that has skyrocketed my pageviews on both this site and my Rookie Moms site. I spend a maximum of 30 minutes on Pinterest per day for each site.
We currently get 50k visitors to my Rookie Moms site per month from Pinterest alone and we get on average over 30k Pinterest visits to our Global Munchkins site. On average Rookie Moms has over 3 Million Monthly visitors and Global Munchkins typically averages 1.7 million. Like I said before, we only spend 30 minutes a day at the most on Pinterest for each site.
Rookie Moms Pinterest Stats as of May, 2020
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1. Don’t Waste Your Time on Followers
My first Pinterest strategy is about followers. Followers are fools gold and don’t mean much in terms of driving traffic to your site. Brands care about followers but they are wrong for doing so. Pinterest is like Google in that it is a search engine, and they want to give the user the best experience to find what they are looking for. This leads me to my next tip…
You can do Pinterest from anywhere, honestly, I prefer my computer, I am much faster on it. But when I am on the go 30 minutes on my phone works too.
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2. Add Keywords to your Pin Descriptions & on the Image
Since Pinterest is a search engine you need to add keywords to your Pin Title and Description. If you don’t know what keywords to use, I recommend either typing in a couple of words into the search bar for Pinterest and see what auto-fills. Typically that is what most people are searching for. Or, you can use a service like Ubersuggest to see how many people are searching for a keyword. Yes, Ubersuggest is for google keywords, but if people are googling a keyword, there is a good chance they are searching for it on Pinterest too.
To add a pin description you either need to do it on the image you upload or to use a plugin, which I highly recommend. My favorite plugin to use to create a Pin Title and Description is Grow by Mediavine (formerly SocialPug). This plugin enables every image on your post to have the exact same Pin Description and title and link back to your post for when readers of your article pin it to their boards.
This Starbucks Pinterest Pin does very well because the keyword (Starbucks Strawberry Acai) is clearly presented on the pin and in the title and description.
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3. Make 3-5 Pins for each Post –
My next Pinterest strategy might seem crazy. However, Pinterest loves fresh content, and rather than writing a new post, new pin counts as fresh content. So, create 3-5 pins with small edits to each pin. If you have a major blog post you really want to promote, create 7-10 pins for that post.
Let’s check out how we made 3 Different Pins with my post about Disney Magic Bands
You can see I used the same picture for all three pins. Each has a slightly different look than the other. This took about an extra 5 minutes to make the two additional pins so it is worth your time and you will see why right here:
You can see that those 3 pins are in my top pins overall for the month and have driven a combined 3,700 clicks to my site. Plus, these stats are during the global pandemic when barely anyone was looking to travel. If I did just one pin I would have reduced traffic to that page by over 50%
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4. How much to Pin in a day?
That is always quite the topic, but rather than focusing on how much to Pin a day, focus on pinning good quality content. Of course, you do have to pin regularly so here is my strategy.
- Pin 1-3 Articles a day from my own site (using fresh pins, that is why we create so many for each post)
- Pin 1-2 posts I see throughout the day that I enjoy
- One day a week I (or my V.A.) spend 30 minutes scheduling all the rest of my pins for the week on Tailwind!
which brings me to my next Pinterest strategy……Tailwind
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5. Tailwind
Tailwind is a lifesaver if you are trying to build your traffic through Pinterest. It will save you endless amounts of time and truly help skyrocket your traffic. Simply put tailwind does three key things to help you grow via Pinterest.
- Schedule Pins to be posted at a later time
- Share your posts with other bloggers who also are looking for content to share
- Find great content to easily share with your audience
Scheduling Pins
Ever want to schedule a pin to multiple boards, Tailwind has you covered. You can schedule your latest pin to multiple board and spread them out from 1 day to 40 days apart. It is an amazing feature.
Here is a look at my Tailwind Pin Scheduler
Sharing Pins in “Tribes”
Tribes is a feature of Tailwind which helps you share your pins with like-minded pinners. If you are in travel like myself you can join several travel tribes where you share quality posts between each other. Your tribemates will reshare your pin if they love it.
Find Great Content to easily share with your audience – Important Pinterest Tip
Since tribe mates are sharing your content, most tribes require that you share 1 piece of content for every pin that you want to be shared. So for instance, if we wanted to share our latest pin on Disney World Tips, the tribe request we share one of the tribe members pins. Since these people are in similar groups as you, you find some amazing content to share with your audience, thus increasing the likelihood of growing your Pinterest account.
Bonus Step! Follow the trends of your own board!
If you see a pin that is kicking butt, don’t be afraid to pin a new pin from the same article. It will not hurt your old pin, in fact, it will most likely help generate even more traffic to that post, because clearly that pin is resonating with the Pinterest audience. For instance, we saw that our mom quotes pins were doing well, so we created more quote like images. Our Pinterest traffic jumped 37% to those posts.
If you have any questions about my pinning strategy, feel free to leave a comment or DM me on my Instagram
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